Edward Johnson is committed to bringing the very best retail experience our clients deserve. We will never ever sell you a product because of quotas. We are hairdressers, not used car salesmen! We will casually recommend what we feel is the very best for your hair. We want you to successfully continue great style outside of Edward Johnson. We have assembled the very best in haircare for every lifestyle imaginable. While not all brands can be exclusive to one salon we do boast that our team searched high and low, and went through brand after brand to bring you the very best in haircare! Stop by anytime and feel free to try any of our award winning brands.
TRANSFORMATION AFTER JUST ONE USE
Alterna Caviar Anti-Aging transforms hair after just one use. A potent blend of supreme quality and uncompromising performance, Caviar creates luxuriously healthy and youthful-looking hair and a lavish, indulgent experience.
Now more than ever, customers are getting more knowledgeable about labels and we are seeing a demand for clean and “free-of” ingredients. Nearly 60 percent of women read beauty ingredient labels prior to purchase. Alterna had it right from the start. Since Alterna’s inception in 1997, we have stayed true to our position in the market of luxury haircare. With a sea of options and an ever-growing demand of “clean” ingredients, Alterna made its mark among the pioneers in “free of” harsh chemicals and additives in the high-end market.
We know our consumers and stylists want more from their hair products, and they expect only the best. With our trademark innovative formulas using the science of skincare, we believe it’s not only what we put in our products that is important to you, but also what we formulate them without.
The list of ingredients that you will never find in Alterna products include sulfates, parabens, and dyes, and spans over 40 additives that your hair and health can do without. This list of ingredients has grown over the last 20 years and continues to be updated as new ingredients surface to the market. Many brands lay claim to clean ingredients, but we have a well-versed history in being one of the first in the market to recognize this need.
Clean ingredients shouldn’t mean ineffective, though. We pride ourselves on the combination of natural botanicals with science for high-performance formulas that work. Our “free-of” journey is a big part of our brand DNA and data and studies continue to show us that it’s as important to our consumers as the ease in navigating our products for those on-the-go. Knowing that when you pick up an Alterna product, you do so without having to worry about harsh chemicals is something we consider a foundation of the brand. We have remained focused on building “conscious” products, with carefully selecting and using ethically-sourced ingredients like our caviar and sea silk, and never adding any extras, like colorants, simply to look more aesthetically pleasing. We eliminate the guesswork by getting rid of anything that is not needed in our products.
Instead, we continue to look to groundbreaking science and technology and proprietary blends like our Marine Plumping Complex and caviar-infused technology that helps to restore and rebuild your hair fibers for the shiny, healthy hair.
Kevin.Murphy is Back!
When searching the world for our ingredients, KEVIN.MURPHY looked for companies that use micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality.
Vitamins and amino acids repair the outer surface of the hair, thickening the hair and reducing the formation of split ends.
Moisturisers from Mango butter and Murumuru butter smooth the cuticles and soften the hair.
Extracts from Peruvian Bark, Baobab, Bamboo and Orange Blossom infuse the hair with weightless moisture.
Antioxidants from Kakadu Plum, Orchid, Lotus Flower and Desert Lime reduce breakage and repair chemical damage naturally.
All KEVIN.MURPHY hair products are sulphate free, paraben free and cruelty free.